Rockpool invests in Imperial Corporate Events

Cognos advised on private equity firm Rockpool’s investment in Imperial Corporate Events, a UK-based corporate events agency, providing tickets and hospitality services to first-class events worldwide.

ICE specialises in delivering VIP event and travel services to corporate clients, combining premium travel, accommodation, and catering, with access to prestigious sporting events, concerts, shows, and unique culinary experiences.

Founded in 2002, ICE has developed a reputation for providing best-in-class events worldwide. Clients benefit from comprehensive pre-event support and dedicated on-site staff, ensuring a seamless and elevated experience for both companies and their guests. The business is well-positioned to capitalise on strong growth dynamics in the sports hospitality and VIP music experiences market, fuelled by rising demand for exclusive in-person experiences. ICE’s calendar features some of the world’s most sought-after events across sport, music and culture.

The business was co-founded, and is led by, CEO Rob Poutch, who has overseen the delivery of unique client experiences at more than 15,000 events during ICE’s 20+ year history.

Rockpool is investing alongside the existing management team, including Rob and his co-founder Pete Frisby, to support ICE’s next phase of growth. The investment will enable the company to expand its geographical reach, pursue acquisitions, and secure access to additional premium events across the global sports and entertainment sectors.

The Cognos UK team, acted as sell-side lead advisor on the transaction which included, identifying the right investment partner, negotiating detailed terms, supporting the business through an extensive due diligence process and project managing the deal to a successful completion.