Omne Agency

Omne Agency

Cognos UK provided buyside advisory services to YFM Equity Partners on their £8.7million investment in Omne Agency, a specialist foodservice marketing agency that counts some of the world’s largest food and beverage brands among its clients

Headquartered in Bedfordshire, Omne has developed a global client base since its founding in 2001, servicing major names such as Unilever, McCain and Arla.

The full-service b2b agency provides a range of marketing solutions, including end-to-end strategic consulting, insight and trend forecasting, brand campaigns, ABM demand generation, specialist trade communications and an award-winning incentive/rewards software solution. The agency is currently nominated for B2B Agency of the Year in the 2024 B2B Marketing Awards.

YFM’s £8.7 million MBO investment will help Omne to enhance its team of sector and discipline experts to pursue further growth through new customer wins. The MBO is being led by incumbent Omne CEO, Michael Gividen.

The Cognos UK team provided buyside advisory services on this transaction.

“We were delighted to work with Cognos UK on our investment in Omne. The pragmatic advice and hands-on support we received from the Cognos team throughout the transaction was invaluable. Their input helped us to overcome roadblocks and complete the transaction in a timely manner.” David Wrench, Partner at YFM