Newww Media Group

Leading SEO marketing agency Up Agency and content platform ralfvanveen.com are joining Newww Media Group. With this acquisition, Newww Media Group significantly expands its SEO capacity and online reach, strengthening its position as a specialized performance marketing network in the Netherlands.

Up Agency is known for its in-depth knowledge, transparency, and personal approach to achieving sustainable, measurable SEO growth. The agency supports clients in e-commerce, B2B, SaaS, and local services with technical SEO, content strategy, and data analysis. The platform ralfvanveen.com, founded by SEO specialist Ralf van Veen, attracts tens of thousands of monthly visitors thanks to in-depth knowledge articles and practical SEO tips.

“By bringing in Up Agency, we’re adding a proven player in complex SEO projects,” said Marten Post, founder of Newww Media Group. “While we continue to develop our expertise broadly as a group, performance marketing remains our driving force. A specialized SEO player like Up significantly reinforces that core position.”

Strong Synergy for Online Dominance
The acquisition offers Up Agency and ralfvanveen.com the opportunity to realize their growth ambitions within a powerful synergistic network of digital marketing services. Newww Media Group—known for brands such as Eager and Goalden—will integrate the SEO activities into its buy-and-build strategy, where shared tools, knowledge sharing, and cross-selling are key to strengthening online dominance. During the sales process, Up Agency moved to a new office, with active support from Marten Post. At the same time, Ralf and Marten regularly discussed the future course of Up Agency.

Ralf van Veen, founder of Up Agency and ralfvanveen.com:
“Newww Media Group offers space for entrepreneurship: we retain our culture, our approach, and our direction. At the same time, we gain access to additional expertise that adds immediate value for our clients.”

Cognos Netherlands advised Up Agency and ralfvanveen.com throughout the entire sales process—from preparation and drafting the information memorandum, approaching potential buyers, to negotiations, due diligence, and contracts.